- Scratch a million off my checklist 3 years ago full#
- Scratch a million off my checklist 3 years ago pro#
Details on the right to withdraw consent for any and all purposes of data processing.
Details on rights of access to and correction or deletion of personal data.Intended retention periods or the criteria used to determine that period.In addition, provide the following details: If you intend to share data with third parties, identify those organisations and the safeguards put in place to protect the data transferred.Provide the identity and the contact details of the data controller and the data protection officer in your organisation.You must give a “meaningful overview of the intended processing” – how exactly you will use the data you collect.While you should work with your legal team or legal consultant on the wording of your privacy policy, GDPR regulations stipulate that it must be written in language that is “concise, transparent, intelligible and easily accessible, using clear and plain language”.GDPR contains strict regulations regarding your privacy policy – how it must be written, what it must contain and how it must be accessed. Get your privacy policy page up to scratch Have a streamlined process for information requests.Review third parties who have access to your databases.Re-opt-in campaigns for current databases.Audit your current databases for opt-in consent.Get your privacy policy page up to scratch.Here is our eight-step checklist for GDPR compliance: See our GDPR and Marketing article for more information on marketers’ responsibilities for GDPR compliance. Be accountable when that data is compromised.Have processes and procedures in place to protect this data.Be transparent about how they collect and use personal data.To ensure GDPR compliance, companies need to: (This is why ongoing training is so important!)ĭid you know? EU Data Protection Authorities issued nearly €1.1 billion in fines in the 12 months up to January 2022! In many cases, however, it is simply the result of human error or organizational carelessness. Many organizations have been found to be less than transparent in how they use personal data, for example. Non-compliance can be caused by several factors. And the Marriott hotel group was fined £80.5 million for failing to keep millions of customers' personal data secure. British Airways was fined £20 million for failing to protect the personal and financial details of more than 400,000 of its customers. We have seen many high-profile data breaches in recent years, with resulting financial and reputational consequences. It makes sense to take steps to ensure you’re using it in a compliant way. Ensuring there are security measures along every step of the data processĭata is often regarded as the ‘ new oil’.Knowing where data is stored (In what country is it stored? Is it on a legacy machine or a server on premises? Is it in the cloud?).The IT department will need your help to cover highly important elements of GDPR compliance, such as: In this guide, we’ll discuss the items that fall under marketing, but you will need to work closely with your IT department or provider. The majority of GDPR compliance falls under the responsibility of both marketing and IT.
Scratch a million off my checklist 3 years ago full#
Although GDPR is arguably the most robust data regulation in the world, you must also be aware of the nuances of local regulations in any markets that you trade in, such as the California Consumer Privacy Act (CCPA).For full information on who is affected and where, consult the official EU GDPR site.
Scratch a million off my checklist 3 years ago pro#
Pro tip: Don’t make the mistake of assuming that if you’re GDPR-compliant, you’re probably compliant in all markets. Many companies based outside of the EU may also inadvertently process data relating to EU citizens – so the first step for those companies is to audit their data and discover whether any of it relates to EU citizens. This guide is for marketers who work in companies that process information about EU citizens. There's a lot to take in, but how does it work in practical terms? The following marketer’s guide should help you get your marketing processes in order when dealing with GDPR regulations.įor some background you might also want to read our overview of GDPR and Marketing and listen to our podcast with expert Steven Roberts on Data Privacy 101. Many marketers are still confused when it comes to regulations around data privacy, especially the GDPR.
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